Zany Brainy Mails Holiday Guides

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Zany Brainy Inc., a specialty retailer of children's toys, games and books, yesterday said it mailed 6 million of its holiday gift guides.


The 64-page "Dream-It Create-It Be-It Imagination Book" features more than 450 products, many of which are exclusive to Zany Brainy.


In addition to the holiday gift guide release, the company recently completed its store expansion program for this year. The company, based in King of Prussia, PA, opened 27 new Zany Brainy stores across the country, bringing the total number of stores to 188 in 34 states.


Company officials were unavailable for comment.
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