Zairmail Brings Direct Mail Services to Microsoft Office Users
Zairmail's direct mail service, Zairmail Express Direct, allows direct marketers to create direct mail programs from their desktops for delivery in one to two business days. Express Direct is built on Zairmail's proprietary service, which debuted earlier this year and targets consumers sending personal letters. The service lets users create and send mail on their desktops to anywhere in the United States through a distributed network of regional printing and mailing facilities.
Under the terms of the relationship, businesses can access Zairmail Express Direct through the "Tools on the Web" menu in the Microsoft Office XP toolbar. Users upload letters, coupons or fliers created using Microsoft Word, along with an address list formatted in Microsoft Excel. The mailing is routed to facilities close to the recipients, where the letters are printed, inserted, stamped and presented to the U.S. Postal Service for delivery.
Businesses can also access Zairmail Express Direct through Microsoft's "Tools on the Web" site at http://office.microsoft.com.
According to Zairmail, letters arrive much faster than when sent from a single location, because the mail is printed locally.