Zack Network To Seek Agency

Share this article:
Zack Network Inc., San Mateo, CA, is expected to begin a search for an ad agency in the next two months. The company's technology serves as an intermediary between online users and retailers, allowing real-time price comparisons and product reviews. The Zack Shopping Bar is a key offering of such contextual commerce.


"We want to create a brand like Inktomi or Akamai, where people don't know what they do but associate them with being the basis of the Internet," said Matt Patterson, CEO of Zack.


Zack's investors include Germany's Bertelsmann Ventures and Sienna Holdings.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.