Y&R's Burson Marstellar Acquires Grassroots Education Firm

Share this article:
Public relations and communications consulting firm, Burson-Marsteller, New York, a Young & Rubicam company, announced last week that it was acquiring The Direct Impact Co., Alexandria, VA, a grassroots education and mobilization firm.


The company, which is the largest of its kind, serves many Fortune 500 clients and trade associations in developing community support for issue and marketing related campaigns. Burson-Marstellar first entered into a strategic alliance with Direct Impact called Burson Direct in 1997.


John D. Brady, cofounder of Direct Impact will remain chairman/CEO. Thomas M. Herrity, also a cofounder, will continue to serve as president.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

News Byte: SapientNitro Acquires Campfire; Will Go to ...

The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.