Y&R Wins Vignette Software
Vignette Software named Y&R Advertising, San Francisco, to its estimated $10 million to $15 million account.The agency's advertising, Wunderman direct marketing and mediaedge:cia media buying and planning division pitched jointly. Y&R's experience with software clients like Adobe and VeriSign helped clinch the business.
Vignette makes content management software that lets firms sort through and update databases of information on client assignments or new employee hires.
Y&R and its agency siblings later this year plan to break print, direct and interactive ads.
