*Y&R, Harris Sign Market Research Pact

Share this article:
Young & Rubicam Inc., New York, struck an agreement with market research firm Harris Interactive yesterday that will give the advertising, promotions and database marketing giant access to Harris's research and polling services. In addition, Y&R invested an undisclosed amount of money in Harris. Included in the services Harris will let Y&R use are its data analysis technology and its Internet panel of 4.2 million people. Y&R said the pact with Harris, also based in New York, will let it measure consumer attitudes and gauge the effectiveness of its communications programs in real time.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.