*Y&R, Harris Sign Market Research Pact

Share this article:
Young & Rubicam Inc., New York, struck an agreement with market research firm Harris Interactive yesterday that will give the advertising, promotions and database marketing giant access to Harris's research and polling services. In addition, Y&R invested an undisclosed amount of money in Harris. Included in the services Harris will let Y&R use are its data analysis technology and its Internet panel of 4.2 million people. Y&R said the pact with Harris, also based in New York, will let it measure consumer attitudes and gauge the effectiveness of its communications programs in real time.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.