Y&R, Harris Interactive Form Partnership

Share this article:
Young & Rubicam, New York, entered a strategic alliance last month with Harris Interactive, Rochester, NY, which allows Y&R access to Harris Interactive's market research and polling services. It also will allow Y&R access to the company's Internet panel of approximately 4.2 million individuals. Y&R also made an investment in Harris.


Harris Interactive uses Internet-based and traditional methodologies to provide its clients with information about the views, experiences and attitudes of people worldwide.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions