June 2013 Issue

Battle of the Brands

Can the Man of Steel Beat an Iron-Strong Franchise?

Diary of a CMO

Marketing Needs Internal Engagement, Too

Subscribe
Archive

Subscribe

Archive	Log in \| Register

3 Effective Ways to Make E-Commerce More Engaging

Interactive Ads to Rule Them All

June 08, 1998

Yoyodyne, BellSouth.net Start Sweepstakes

Sweepstakes marketer Yoyodyne, and Internet service provider BellSouth.net last month started a 12-week promotional online sweepstakes to increase traffic to www.bellsouth.net and generate interest in its online services. The "Do You Know Your Neighbor Sweepstakes" (www.yoyosyndication.com/neighbor) is running in conjunction with BellSouth's "Nobody Knows A Neighbor Like A Neighbor" advertising campaign. The winner of the grand prize will win a vacation for four, and the first-prize winner will receive a vacation for two at their choice of New Orleans or Myrtle Beach, SC. Only residents within the nine-state southeast region of the BellSouth.net markets can win prizes.