Yoyodyne Announces Promotions Partners<

Share this article:
Internet direct marketing company Yoyodyne (www.yoyobiz.com) announced partnerships with Sprint ís Internet service provider Sprint Internet Passport; Internet companies Infoseek, WhoWhere and iVillage; and technology merchant 3Com to co-sponsor its online shopping promotion EZSpree. Each sponsor has exclusivity in their category. Yoyodyne, Irvington, NY, launched EZSpree in October to spur buying on 225 participating sites and use of consumersí American Express cards online. Participating online retailers include direct marketers 1-800-Flowers and Omaha Steaks. According to Yoyodyne, more than 225,000 consumers will get exposure to online shopping as a result of the EZSpree promotion.


</P>
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

News Byte: Javelin Marketing Appoints Damron CMO

News Byte: Javelin Marketing Appoints Damron CMO

Longtime agency pro brings extensive healthcare industry experience to the agency.

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.