YouTube

Nike Rules YouTube Ads, Beer Spots Still in the Mix

Nike Rules YouTube Ads, Beer Spots Still in the Mix

By

Google's review of the most-watched ads on YouTube shows the sporting goods behemoth hasn't lost its marketing prowess.

Nerdist Ditches YouTube to Promote Weird Al Video

Nerdist Ditches YouTube to Promote Weird Al Video

By

Was the multi-platform content creator's decision a "Tacky" one?

How Official FIFA Sponsors Are Leveraging The World Cup

How Official FIFA Sponsors Are Leveraging The World Cup

By

Big brands like Budweiser, Sony, McDonald's, and others are taking good advantage of their association with the FIFA World Cup.

Five Content Marketing Lessons for Video

Five Content Marketing Lessons for Video

By

Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.

Unhidden YouTube Talent

Unhidden YouTube Talent

By

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

YouTube Content: 4 Tips for Brands That Want to Activate Customers

YouTube Content: 4 Tips for Brands That Want to Activate Customers

With YouTube as with life, sometimes the hardest part is just showing up.

Redken's Content Marketing Is Totally In Style

Redken's Content Marketing Is Totally In Style

By

Redken's content strategy enables the salon brand to develop and deliver relevant content based on changing consumer interests and trends.

Under (and so over) the Influence

Under (and so over) the Influence

By By

15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.

Using Internet Stardom as a Path to Brand Awareness

Using Internet Stardom as a Path to Brand Awareness

By

Marketers want to ensure that their product is a hit with customers. Jonah Berger shares his advice on how to use online word of mouth to get there.

Your Brand is Alive: News From the Digitas NewFront

Your Brand is Alive: News From the Digitas NewFront

By

Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.

U.S. Marines' YouTube Page features Pandora-like Channel

U.S. Marines' YouTube Page features Pandora-like Channel

By

Launched last December, the Marine's new YouTube channel, with its unique circular player, acts as a content hub for all things USMC.

AARP Adapts its Marketing Channels

AARP Adapts its Marketing Channels

By

More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.

One Power Tool Company Drills Down Into the Brand Experience While its Competitor Sputters

One Power Tool Company Drills Down Into the Brand Experience While its Competitor Sputters

By

It's never a good sign if a potential customer can't even find a brand's website—or its social channels. Such is the case with Bosch Power Tools.

DreamWorking a marketing mix

DreamWorking a marketing mix

By

DreamWorks Animation's CMO Anne Globe needs to sell a secret history.

Rainforest Alliance says: Follow the Frog

Rainforest Alliance says: Follow the Frog

As part of the Rainforest Alliance's annual "Follow the Frog" week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation.

Irish tourism targets harried Londoners during Olympics

Irish tourism targets harried Londoners during Olympics

By

Tourism Ireland encouraged Londoners to pack a bag this summer and head over to Ireland to "Escape the Madness" wrought on the city by the Olympics.

Vegetate or activate: four tips for online video interactivity

Vegetate or activate: four tips for online video interactivity

Interactive video formats used to be a niche specialty—but there's no more fertile a time than now for marketers to seize the opportunity of video interactivity.

Web video's targeting versus TV's reach

Web video's targeting versus TV's reach

By

Consumers who watch videos online are valuable to advertisers, Hulu and YouTube marketing executives claim.

Smart marketers don't need to target you — you can do it for them

Smart marketers don't need to target you — you can do it for them

By

Video advertising gets personal with Youtube and Hulu's latest ad selections.

IKEA is cool and here are 5 reasons why

IKEA is cool and here are 5 reasons why

By

I'm not one who enjoys shopping (for anything), yet an expedition over to IKEA I do not mind.

BK's pulled commercial teaches a lesson in quality

BK's pulled commercial teaches a lesson in quality

By

Earlier this week Burger King (BK) pulled a commercial featuring Mary J. Blige singing "Crispy chicken, fresh lettuce, three cheeses, ranch dressing wrapped up in a tasty flour tortilla," according to Gawker. The commercial was part of a set of BK's "Exciting things are happening in Burger King" commercials featuring famous celebrities, such as David Beckham, Jay Leno and Salma Hayek.

Organizing to campaign

Organizing to campaign

By

You will probably hear me say this a lot: I wrote my 2008 master's thesis on online social networks (OSNs) in relation to the 2008 Presidential Elections. That election was the first time presidential candidates used online social networks to campaign.

Is this cat a marketing genius?

Is this cat a marketing genius?

By

Sure Rick Santorum just swept the Alabama and Mississippi primaries, but what's Hank the Cat been up to?

Google privacy changes are a question mark for marketers

Google privacy changes are a question mark for marketers

Google's privacy policy changes, which go into effect on March 1, unify its terms of service across its major Web products — including YouTube, Gmail and search — allowing for greater sharing of user information with advertisers.

P&O Cruises aids landlubbers with reservations

P&O Cruises aids landlubbers with reservations

By

To dispel misconceptions about traveling on a cruise ship and to promote cruising as a fun vacation option, Carnival Australia's P&O Cruises tapped creative agency BMF to help find Australia's ultimate landlubbers.

FYI Direct to launch campaign for FreeScore.com

By

FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts.

Axe campaign has fans collaboratively write graphic novel online

Axe campaign has fans collaboratively write graphic novel online

By

Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages.

Taking some of the 'you' out of YouTube?

Taking some of the 'you' out of YouTube?

By

YouTube has a whole new look and feel — and some people just aren't digging it.

Google, Visit Florida partner on digital travel marketing co-op

By

Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.

Nivea's billion-dollar, global multimedia campaign cleans up

Nivea's billion-dollar, global multimedia campaign cleans up

Beiersdorf AG's skincare brand Nivea wanted to make a splash upon its 100th anniversary this year, kicking off a one-and-a-half billion dollar global multichannel campaign in 96 key markets — its largest global promotion ever.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...