The new audio technology company entered the market with a viral video starring soccer star Cristiano Ronaldo.
A new series of funny vlogs—or video blogs—hits a sweet spot with fans of the chocolate bar.
Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.
Google's review of the most-watched ads on YouTube shows the sporting goods behemoth hasn't lost its marketing prowess.
Was the multi-platform content creator's decision a "Tacky" one?
Big brands like Budweiser, Sony, McDonald's, and others are taking good advantage of their association with the FIFA World Cup.
Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.
The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.
With YouTube as with life, sometimes the hardest part is just showing up.
Redken's content strategy enables the salon brand to develop and deliver relevant content based on changing consumer interests and trends.
15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.
Marketers want to ensure that their product is a hit with customers. Jonah Berger shares his advice on how to use online word of mouth to get there.
Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.
Launched last December, the Marine's new YouTube channel, with its unique circular player, acts as a content hub for all things USMC.
More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.
It's never a good sign if a potential customer can't even find a brand's website—or its social channels. Such is the case with Bosch Power Tools.
DreamWorks Animation's CMO Anne Globe needs to sell a secret history.
As part of the Rainforest Alliance's annual "Follow the Frog" week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation.
Tourism Ireland encouraged Londoners to pack a bag this summer and head over to Ireland to "Escape the Madness" wrought on the city by the Olympics.
Interactive video formats used to be a niche specialty—but there's no more fertile a time than now for marketers to seize the opportunity of video interactivity.
Consumers who watch videos online are valuable to advertisers, Hulu and YouTube marketing executives claim.
Video advertising gets personal with Youtube and Hulu's latest ad selections.
I'm not one who enjoys shopping (for anything), yet an expedition over to IKEA I do not mind.
Earlier this week Burger King (BK) pulled a commercial featuring Mary J. Blige singing "Crispy chicken, fresh lettuce, three cheeses, ranch dressing wrapped up in a tasty flour tortilla," according to Gawker. The commercial was part of a set of BK's "Exciting things are happening in Burger King" commercials featuring famous celebrities, such as David Beckham, Jay Leno and Salma Hayek.
You will probably hear me say this a lot: I wrote my 2008 master's thesis on online social networks (OSNs) in relation to the 2008 Presidential Elections. That election was the first time presidential candidates used online social networks to campaign.
Sure Rick Santorum just swept the Alabama and Mississippi primaries, but what's Hank the Cat been up to?
To dispel misconceptions about traveling on a cruise ship and to promote cruising as a fun vacation option, Carnival Australia's P&O Cruises tapped creative agency BMF to help find Australia's ultimate landlubbers.
FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts.
Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.