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P&O Cruises aids landlubbers with reservations

February 01, 2012

To dispel misconceptions about traveling on a cruise ship and to promote cruising as a fun vacation option, Carnival Australia's P&O Cruises tapped creative agency BMF to help find Australia's ultimate landlubbers.
 

FYI Direct to launch campaign for FreeScore.com

January 25, 2012

FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts.
 

Axe campaign has fans collaboratively write graphic novel online

January 10, 2012

Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages.
 

Taking some of the 'you' out of YouTube?

December 14, 2011

YouTube has a whole new look and feel — and some people just aren't digging it.
 

Google, Visit Florida partner on digital travel marketing co-op

December 12, 2011

Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.
 

Nivea's billion-dollar, global multimedia campaign cleans up

December 01, 2011

Beiersdorf AG's skincare brand Nivea wanted to make a splash upon its 100th anniversary this year, kicking off a one-and-a-half billion dollar global multichannel campaign in 96 key markets — its largest global promotion ever.
 

Marketing chiefs battle with deluge of digital, social data

November 01, 2011

Moses couldn't part the sea of data threatening to drown today's marketers, many of whom claim they simply can't analyze and react to the glut of information. The onslaught of digital and social media signals have saturated brands' data collection processes to the point that many are struggling to wade through what's essentially become white noise.
 

Our look at the most - and least - engaging social media

November 01, 2011

Last year, Old Spice scored with spokesman Isaiah Mustafa and a campaign that generated more YouTube views than Obama's victory speech. Now, the brand pits Mustafa against a new character, Fabio, who challenges him to a duel for the "Old Spice Man" title.
 

Street-smart NY storage ads tell it straight

Scott Donaton, CEO, Ensemble November 01, 2011

Walking the streets of New York City after a recent Sunday brunch, an out-of-town friend delighted in the sight of a woman making her way home in what seemed to be the outfit she had worn out the night before. "That's what I love about New York: the anonymity," my friend said.
 

Fierce loyalty

November 01, 2011

Competition 
among loyalty
 programs is
 more intense 
than ever, but
 are consumers 
cooling to them?
 

Dodge sports 'golden ticket' strategy in scavenger hunt

November 01, 2011

The Chrysler Group launched a promotion in support of the 2012 Dodge Journey that offers consumers the opportunity to own one of the new luxury-crossover vehicles for free — if they can locate it, that is. Three Dodge Journey models have been positioned in discreet locations around the country. Clues to the automaker's hide-and-go-seek placement of the vehicles are offered both in digital and TV spots, as well as on Dodge's YouTube channel.
 

Merrill Lynch eases retirees

Alex Palmer October 01, 2011

Marketers like to portray retirement as a permanent vacation, cocktail in hand. But after the recession, as worries about what would happen with savings kicked in for many Boomers, it became clear to Merrill Lynch Wealth Management that consumers wanted straight talk and real solutions.
 

Sharpie puts fans' creativity at center of 
back-to-school campaign

October 01, 2011

Sharpie combined a redesign of its website and packaging — as well as a launch of several new products — with a campaign that urges fans to "start something with Sharpie."
 

Honda sparks on-air TV race

September 01, 2011

As part of the American Honda Motor Co.'s sponsorship of the UK's Channel 4 Documentaries, the brand has embarked on a campaign to produce mini-documentaries about interesting ways customers use Honda products. Visitors to hub.honda.co.uk can enter to be the subject of the final customer documentary, which will air on TV and be housed on the site.
 

Kodak's integrated campaign highlights 
hip-hop celebs to engage new audience

September 01, 2011

To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras.
 

Our look at the most - and least - engaging social media

August 01, 2011

Intel Corp. and Toshiba America Information Systems debuted "Inside," a "social film project" that allowed consumers to be part of a short film starring Emily Rossum. The companies are encouraging consumers to interact with the film's protagonist, who is trapped in a room with only her laptop, through Facebook, Twitter and YouTube.
 

Ogilvy & Mather launches specialty video practice

July 22, 2011

Ogilvy & Mather has launched a specialty video practice that will target and measure video engagements to help drive sales for clients.
 

Q&A: Alison Mittelstadt, VP of marketing, E-Trade

July 01, 2011

Alison Mittelstadt, VP of marketing at E-Trade, discusses how it approaches social media given regulatory obstacles.
 

Heineken signs ad barter deal with Google for consumer data

June 30, 2011

Heineken N.V. has signed a deal with Google to run Heineken ads on YouTube and mobile display ads in exchange for consumer data. The brewing company is discussing a similar partnership with Facebook, the company said on June 30. Marnie Kontovraki, brand PR press officer at Heineken N.V., said that the companies reached the agreement in March.
 

Digital links direct, brand marketing: DMA All for One

June 20, 2011

Digital marketing can enable brands to deliver measurable campaigns even without conversion metrics, industry experts said June 20 at the Direct Marketing Association's "All for One Summit."
 

E-Trade doesn't 'agonize over' measuring social ROI: DMA All for One

June 20, 2011

Despite using social media networks such as Facebook and YouTube to broaden the reach of its "Talking Baby" campaign, E-Trade is not worried about measuring the channels' ROI, said Nicholas Utton, EVP and CMO of the company, on June 20.
 

Old Navy targets male consumers with integrated campaign

June 08, 2011

Clothing retailer Old Navy is rolling out an integrated campaign targeted 25- to 35-year-old male consumers. The "Dress Like a Guy, Not That Guy" campaign features interactive print ads, as well as online and mobile elements. Agency Camp & King developed the effort for the Gap Inc. retailer.
 

Our look at the most - and least - engaging social media


May 01, 2011

Porsche developed an integrated campaign to market the everyday appeal of its luxury models. After research showed that consumers perceive the cars as impractical purchases, the company enlisted Porsche owners to upload photos, videos and testimonials of how they regularly use their cars.
 

Does Yahoo need to check in to TV? Kinda, maybe, sure

April 25, 2011

Yahoo has snatched up TV check-in service IntoNow for an undisclosed sum, the company said on April 25. The service, similar to song identification app SoundHound, lets consumers tag televised audio content with their mobile phones and tell friends what they're watching via Facebook or Twitter. Yahoo said IntoNow will boost the company's video programming and social media offerings.
 

Tiny Prints promotes Mother's Day cards in online videos

April 21, 2011

Stationery company Tiny Prints launched a series of online videos April 21 to promote its line of Mother's Day cards. The videos include a call to action that directs consumers to "like" the company's Facebook page to receive a coupon for a free Mother's Day card. The company is working with social video company Jun Group and its agency Muhtayzik-Hoffer on the campaign.
 

Salesforce.com to acquire Radian6

March 30, 2011

Salesforce.com has agreed to acquire social media monitoring platform provider Radian6 for $276 million in cash and $50 million in stock, the company said March 30. Radian6's technology will allow Salesforce.com to monitor, analyze and track conversations for its clients across Facebook, Twitter, YouTube, blogs and online communities.
 

Stella takes Brits for a ride

January 01, 2011

Stella Artois offered select London pub visitors the chance to participate in a series of scenes produced for a promotion around its Stella Artois Black beer, recently released in the UK.
 

Ford drives success with social media

October 19, 2009

Ford Motor Company, a 106-year-old mainstay of American manufacturing that has long relied on traditional media to promote its product lines, has a fairly sophisticated approach to social media. The carmaker says its strategy hinges on a dual philosophy of both being present in the conversation and consistency in execution.
 

Watch and learn from marketers on YouTube

October 01, 2009

Google and the Wharton School's Future of Advertising Project have launched a YouTube channel designed to be an online destination for marketing and advertising know-how.