YouTube trumps Yahoo, Microsoft in November search queries: comScore

Share this article:

ComScore has released its November search engine rankings, and Google remains on top of the core search market share with 63.5% (up 0.4% from October). But perhaps more interesting is the fact that Google-owned YouTube garnered 2.79 billion searches. Yahoo-owned sites received less — a total of 2.62 billion searches, while Microsoft and its sites received 1.05 billion.

YouTube's number of searches increased 8% since October — representing the biggest jump within the top three search engines. And because of this, even though proper Google searches were down 2%, Google-owned sites' total percent change from October leveled out at zero.

Yahoo's core search market share was 20.4% while Microsoft came in with 8.3% down — .1% and .2% from October, respectively.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.