Youtopia.com Lands Brittany Spears

Share this article:
Youtopia.com, a Web site based on building customer loyalty among teen-agers, yesterday named Brittany Spears as its first spokeswoman.


Spears is also expected to offer content advice for the site that is set to launch later this month.


Terms were not disclosed.


The deal is the first of many the Web site plans to sign with entertainers popular with teens; Youtopia.com plans to attract viewers by offering live chats with the stars.


The New York-based company predicts 1 million teens will join as members of the site, which will offer sweepstakes giveaways and loyalty purchasing credit called "Youdollars." Currently, the Web site is offering 750 Youdollars for every person that joins the company's e-mail list.


The loyalty credit can be used to buy compact discs, clothes and other teen-oriented merchandise through third-party vendors affiliated with Youtopia.com.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.