YOUtopia to Draw Content From BMGBMG will provide content for 800America's www.YOUtopia.com.
800America, which owns business-to-business, and business-to-consumer international e-commerce and technology companies announced the arrangement yesterday.
As part of the agreement, BMG will make available at least one artist promotion per calendar quarter and provide a variety of content to the YOUtopia site. 800America will display prominently the featured artists on its young adult properties, which 800America said are used by more than 1 million unique Web site visitors.
BMG is the global music division of Bertelsmann AG.