YOUtopia to Draw Content From BMG

Share this article:
BMG will provide content for 800America's www.YOUtopia.com.


800America, which owns business-to-business, and business-to-consumer international e-commerce and technology companies announced the arrangement yesterday.


As part of the agreement, BMG will make available at least one artist promotion per calendar quarter and provide a variety of content to the YOUtopia site. 800America will display prominently the featured artists on its young adult properties, which 800America said are used by more than 1 million unique Web site visitors.


BMG is the global music division of Bertelsmann AG.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.