To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm.
While the younger generation is definitely more comfortable with technology, especially new technology, don't mistake young people's energy and zeal in this arena for marketing savvy.
Mobile app developer 24&7 is accused of illegally collecting children's personal info. For shame.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.