Youth marketing

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

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The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.

Social Insight Built to Order

Social Insight Built to Order

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Lassen Innovation uses business savvy and VoC to create an educational toy designed with an ear to social chatter.

Awareness Effort Spreads the Word on Chlamydia

Awareness Effort Spreads the Word on Chlamydia

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"Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.

Microsoft's Xbox Runs 360s Around Sony's PlayStation 3

Microsoft's Xbox Runs 360s Around Sony's PlayStation 3

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Game time: Who wins when it comes to marketing, Sony's PlayStation 3 or Microsoft's Xbox 360?

COPPA: Not Child's Play

COPPA: Not Child's Play

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It's a federal regulation that affects companies like Nimbus Games, a mobile game publisher for children primarily between the ages of four to nine.

The benefits of treating brands like subscribers

The benefits of treating brands like subscribers

It doesn't take an advanced degree in economics to crunch the numbers currently plaguing the magazine industry—but partnership marketing can save the day.

DreamWorking a marketing mix

DreamWorking a marketing mix

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DreamWorks Animation's CMO Anne Globe needs to sell a secret history.

Marketing to millennials by a millennial

Marketing to millennials by a millennial

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What a Direct Marketing News millennial wants marketers to know.

Kids today: You can't sell them anything

Kids today: You can't sell them anything

Brands that want to continue to have paying customers need to figure out how to market to the next generation.

More pencils, more books—and more teacher's dirty looks

More pencils, more books—and more teacher's dirty looks

Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.

The young and the hip drink in rum brand's messaging

The young and the hip drink in rum brand's messaging

Flavored rum brand Sailor Jerry leveraged a series of very cool events to promote liquor to millenials over 21.

Brands must entertain young audiences to drive engagement

Brands must entertain young audiences to drive engagement

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Marketing efforts targeted toward savvy, demanding millenials need to foster engagement through entertainment.

Bieber's campaign takes social media prime time

Bieber's campaign takes social media prime time

On June 6 Bieber took to Twitter to announce his fragrance Girlfriend!—a follow up to the perfume Someday, which was a big hit with the young ladies.

Gamification moves beyond badges

Gamification moves beyond badges

Marketers are increasingly focusing on making rewards relevant, varied, and alluring enough to keep individuals coming back to play.

Word-of-mouth drives teen conversions

Word-of-mouth drives teen conversions

School is out for summer, but for marketers, dealing with teens is a year-round learning process.

Delivered: Children's e-commerce emails

Delivered: Children's e-commerce emails

Children's e-commerce emails: Who plays nicest?

Alloy Direct Marketing and ASL merge into Alloy ASL

Alloy Direct Marketing and ASL merge into Alloy ASL

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Alloy Direct Marketing and youth marketing data provider American Student List (ASL) announced May 7 the two companies will merge, the result of a joint venture between their respective parent companies: Alloy Media + Marketing and Euro RSCG Discovery. The resulting company will be known as Alloy ASL, said Andrew Belth, president of Alloy ASL and the former SVP of Alloy Direct Marketing.

As if Bratz dolls aren't bad enough ... pink Lego

As if Bratz dolls aren't bad enough ... pink Lego

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I wouldn't go so far as to say that everything should be gender neutral (for example, I think gender neutral childrearing is a little extreme), but there's something a little off-putting about "Lego Friends," Lego's new line of girly toys — and it's not because I'm opposed to gender-specific marketing.

Macy's to launch back-to-school mobile, social cause marketing campaign

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Macy's will launch a back-to-school cause marketing campaign in conjunction with youth volunteer organization DoSomething.org on August 8 that leverages direct mail, email, mobile and social media.

Youth's aversion to e-mail may rebound with age

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Web-based e-mail usage has declined among younger consumers, with a 59% drop among 12-17 year-olds, according to comScore's 2010 U.S. Digital Year in Review, released last week. But this finding is not a death knell for the future of e-mail marketing.

Lost on the World Wide Web

Browsing, searching, and even e-mail have become passé, replaced by consumption models like social networking sites and phone apps that allow users to get everything they need right where they are, right when they want it.

Groups urge investigation of alcohol industry's online marketing

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Two watchdog groups urged the Federal Trade Commission (FTC) to investage the alcohol industry's online marketing tactics and the impact on underage consumers.

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