The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.
Lassen Innovation uses business savvy and VoC to create an educational toy designed with an ear to social chatter.
"Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.
Game time: Who wins when it comes to marketing, Sony's PlayStation 3 or Microsoft's Xbox 360?
It's a federal regulation that affects companies like Nimbus Games, a mobile game publisher for children primarily between the ages of four to nine.
It doesn't take an advanced degree in economics to crunch the numbers currently plaguing the magazine industry—but partnership marketing can save the day.
DreamWorks Animation's CMO Anne Globe needs to sell a secret history.
What a Direct Marketing News millennial wants marketers to know.
Brands that want to continue to have paying customers need to figure out how to market to the next generation.
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.
Flavored rum brand Sailor Jerry leveraged a series of very cool events to promote liquor to millenials over 21.
Marketing efforts targeted toward savvy, demanding millenials need to foster engagement through entertainment.
On June 6 Bieber took to Twitter to announce his fragrance Girlfriend!—a follow up to the perfume Someday, which was a big hit with the young ladies.
Marketers are increasingly focusing on making rewards relevant, varied, and alluring enough to keep individuals coming back to play.
School is out for summer, but for marketers, dealing with teens is a year-round learning process.
Children's e-commerce emails: Who plays nicest?
Alloy Direct Marketing and youth marketing data provider American Student List (ASL) announced May 7 the two companies will merge, the result of a joint venture between their respective parent companies: Alloy Media + Marketing and Euro RSCG Discovery. The resulting company will be known as Alloy ASL, said Andrew Belth, president of Alloy ASL and the former SVP of Alloy Direct Marketing.
I wouldn't go so far as to say that everything should be gender neutral (for example, I think gender neutral childrearing is a little extreme), but there's something a little off-putting about "Lego Friends," Lego's new line of girly toys — and it's not because I'm opposed to gender-specific marketing.
Macy's will launch a back-to-school cause marketing campaign in conjunction with youth volunteer organization DoSomething.org on August 8 that leverages direct mail, email, mobile and social media.
Web-based e-mail usage has declined among younger consumers, with a 59% drop among 12-17 year-olds, according to comScore's 2010 U.S. Digital Year in Review, released last week. But this finding is not a death knell for the future of e-mail marketing.
Browsing, searching, and even e-mail have become passé, replaced by consumption models like social networking sites and phone apps that allow users to get everything they need right where they are, right when they want it.
Two watchdog groups urged the Federal Trade Commission (FTC) to investage the alcohol industry's online marketing tactics and the impact on underage consumers.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.