May 01, 2013
"Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.
March 01, 2013
Game time: Who wins when it comes to marketing, Sony's PlayStation 3 or Microsoft's Xbox 360?
February 01, 2013
It's a federal regulation that affects companies like Nimbus Games, a mobile game publisher for children primarily between the ages of four to nine.
November 30, 2012
It doesn't take an advanced degree in economics to crunch the numbers currently plaguing the magazine industry—but partnership marketing can save the day.
November 01, 2012
DreamWorks Animation's CMO Anne Globe needs to sell a secret history.
October 16, 2012
What a Direct Marketing News millennial wants marketers to know.
September 01, 2012
Brands that want to continue to have paying customers need to figure out how to market to the next generation.
August 16, 2012
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.
August 01, 2012
Flavored rum brand Sailor Jerry leveraged a series of very cool events to promote liquor to millenials over 21.
August 01, 2012
Marketing efforts targeted toward savvy, demanding millenials need to foster engagement through entertainment.
August 01, 2012
On June 6 Bieber took to Twitter to announce his fragrance Girlfriend!—a follow up to the perfume Someday, which was a big hit with the young ladies.
August 01, 2012
Marketers are increasingly focusing on making rewards relevant, varied, and alluring enough to keep individuals coming back to play.
July 01, 2012
School is out for summer, but for marketers, dealing with teens is a year-round learning process.
June 01, 2012
Children's e-commerce emails: Who plays nicest?
May 07, 2012
Alloy Direct Marketing and youth marketing data provider American Student List (ASL) announced May 7 the two companies will merge, the result of a joint venture between their respective parent companies: Alloy Media + Marketing and Euro RSCG Discovery. The resulting company will be known as Alloy ASL, said Andrew Belth, president of Alloy ASL and the former SVP of Alloy Direct Marketing.
January 24, 2012
I wouldn't go so far as to say that everything should be gender neutral (for example, I think gender neutral childrearing is a little extreme), but there's something a little off-putting about "Lego Friends," Lego's new line of girly toys — and it's not because I'm opposed to gender-specific marketing.
Macy's will launch a back-to-school cause marketing campaign in conjunction with youth volunteer organization DoSomething.org on August 8 that leverages direct mail, email, mobile and social media.
Web-based e-mail usage has declined among younger consumers, with a 59% drop among 12-17 year-olds, according to comScore's 2010 U.S. Digital Year in Review, released last week. But this finding is not a death knell for the future of e-mail marketing.
Browsing, searching, and even e-mail have become passé, replaced by consumption models like social networking sites and phone apps that allow users to get everything they need right where they are, right when they want it.
Two watchdog groups urged the Federal Trade Commission (FTC) to investage the alcohol industry's online marketing tactics and the impact on underage consumers.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
