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 Youth marketing

Alloy Direct Marketing and ASL merge into Alloy ASL

May 07, 2012

Alloy Direct Marketing and youth marketing data provider American Student List (ASL) announced May 7 the two companies will merge, the result of a joint venture between their respective parent companies: Alloy Media + Marketing and Euro RSCG Discovery. The resulting company will be known as Alloy ASL, said Andrew Belth, president of Alloy ASL and the former SVP of Alloy Direct Marketing.
 

As if Bratz dolls aren't bad enough ... pink Lego

January 24, 2012

I wouldn't go so far as to say that everything should be gender neutral (for example, I think gender neutral childrearing is a little extreme), but there's something a little off-putting about "Lego Friends," Lego's new line of girly toys — and it's not because I'm opposed to gender-specific marketing.
 

Macy's to launch back-to-school mobile, social cause marketing campaign

August 05, 2011

Macy's will launch a back-to-school cause marketing campaign in conjunction with youth volunteer organization DoSomething.org on August 8 that leverages direct mail, email, mobile and social media.
 

Youth's aversion to e-mail may rebound with age

February 15, 2011

Web-based e-mail usage has declined among younger consumers, with a 59% drop among 12-17 year-olds, according to comScore's 2010 U.S. Digital Year in Review, released last week. But this finding is not a death knell for the future of e-mail marketing.
 

Lost on the World Wide Web

Uzair Dada, CEO, Iron Horse Interactive November 29, 2010

Browsing, searching, and even e-mail have become passé, replaced by consumption models like social networking sites and phone apps that allow users to get everything they need right where they are, right when they want it.
 

Groups urge investigation of alcohol industry's online marketing

May 20, 2010

Two watchdog groups urged the Federal Trade Commission (FTC) to investage the alcohol industry's online marketing tactics and the impact on underage consumers.