Your:)Ware Boosts Gateway

Share this article:
Gateway attributed a 16 percent increase in sales and an 8 percent boost in net income to the recent launch of its customized Your:)Ware program. Sales were up, from $1.39 billion to $1.62 billion, for the second quarter ended June 30 compared to the same period a year ago, the company announced late last month. Additionally, net income rose for the period, from $55.9 million to $60.7 million.


Since Your:)Ware debuted in May, the program has generated a 60 percent sales mix of all units sold. Additionally, it drove new sales calls by 80 percent and increased units shipped by 48 percent in June compared to a year ago.


"The quality of our products and services is driving demand as seen by the successful introduction of our Your:)Ware program," said Jeff Weitzen, president and chief operating officer at Gateway.


The computer purchase plan lowers the cost barriers of buying a PC, provides unlimited Internet access and protects against technology obsolescence. The company also recently introduced a new product to its lineup with the 3Dfx Voodoo2 technology for its G-series interactive 3-D gaming platform.


Additionally, the company is forging ahead with plans for a new facility in Salt Lake City that will add 300 client relations positions and sales and sales support representatives. Gateway, North Sioux City, SD, expects to have the 26,000-square-foot facility operational by Sept. 4. The company expects to grow the employee base to somewhere between 700 and 1,000 employees by year's end.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.