You're Invited...to Unleash the Power of Marketing Technology

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Join me on January 29 in New York for a potent mix of strategic thinking and best practice benchmarking on using technology to innovate marketing.

Consider this a personal invitation.

I'm excited to announce the starting lineup for the Direct Marketing News 2015 Marketing&Tech Innovation Summit—and I'd be delighted if you'd join us for what will be an amazing day.

The fact is, marketers can make magic blending the art of creative and the science of data. Add technology to the mix and marketers can achieve results they can only dream of without it. This is true now more than ever before, with technology enhancing every aspect of marketing.

The Summit, to be held on January 29 in New York, will address the many opportunities marketers now have to juice up their creative, fortify their data, and reframe their strategies by adeptly applying the right technology—and, of course, a dash of just the right data. Join us for a day of presentations, panel discussions, and lightning sessions to learn about all that marketing-tech has to offer today to help marketers innovate and move forward at the speed of the customer.

Sessions will cover such topics as attribution and cross-channel analytics, content marketing and lead gen, data quality and management, mobile and social marketing, and omnichannel strategies, as well as harnesses the silver linings in today's robust marketing cloud. Confirmed speakers include Dell Managing Editor Stephanie Losee on content marketing innovation, Mitel CMO Martyn Etherington on reorganizing marketing around the customer and the increasingly digital future, and Mayur Gupta, global head, marketing technology at innovation, at Kimberly-Clark, who will give attendees a glimpse inside the mind of today's hybrid marketing technologist. Plus, Forrester VP and Principal Analyst Sheryl Pattek will reveal the results of an in-depth study on digital marketing maturity.  

But wait, there's more!

DMN will reveal the winners of its inaugural Marketing&Tech Innovation Awards during the Summit. The awards will honor excellence in the combined use of data and marketing technology in such areas as omnichannel integration, email, marketing automation, mobile, and social. Entries will be judged on strategy, execution, and results. Additionally, one category within the Marketing&Tech Innovation Awards—called the Stars of MarTech—will recognize three individuals for their efforts in supporting marketing: a data scientist, a marketing technologist, and a Web wizard. Nominations will open next week. 

I invite you to participate in this, as well. Tell us how data, technology, and the people behind them have helped you innovate your marketing for a chance to capture the spotlight, and gain bragging rights, as a winner of the 2015 Marketing&Tech Innovation Awards.

See you in January, to celebrate all that marketing-tech has to offer. 

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