Your Kids Marketing Goes Online to iVillage

Share this article:
Marketing services company Snyder Communications, Bethesda, MD, has announced an agreement with iVillage, New York, to expand Snyder's Your Kids Marketing programs to the Internet via the iVillage's parent-information site, Parent Soup. The program is scheduled to start in April.


Snyder will use its WallBoard programs, which target dual-income households with young children in private institutional day-care centers, to support the Parent Soup/Your Kids Internet Web site. The WallBoard program will enable parents to access expanded editorial material and participate in live consumer polls and surveys that will each be sponsored by a Your Kids WallBoard advertised brand.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.