YoCrunch Launches "Mom-to-Mom" Network

YoCrunch homepage: “It’s YoCrunch Time.

”Online game: Users watch YoCrunch cups pop their tops and click on each one before it settles.

Usera can click on a YoCrunch product to read nutritional information.

Revamped YoCrunch Facebook page.

Pop your top.

YoCrunch package dressed up for Halloween.

Crunchy cookie pieces and nonfat vanilla yogurt.

Dress up your cup and win prizes.

Fruit yogurt.

YoCrunch’s first integrated marketing campaign has moms in its cross-hairs. “It’s YoCrunch Time,” designed primarily by Fathom Communications, now the yogurt-maker’s lead agency, aims to connect with moms via digital and social-centric initiatives, including coupon incentives linked to online games, a revamped Facebook page and a Twitter feed regularly updated with snack tips and information about promotions and giveaways.

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...