YoCrunch Launches "Mom-to-Mom" Network

YoCrunch homepage: “It’s YoCrunch Time.

”Online game: Users watch YoCrunch cups pop their tops and click on each one before it settles.

Usera can click on a YoCrunch product to read nutritional information.

Revamped YoCrunch Facebook page.

Pop your top.

YoCrunch package dressed up for Halloween.

Crunchy cookie pieces and nonfat vanilla yogurt.

Dress up your cup and win prizes.

Fruit yogurt.

YoCrunch’s first integrated marketing campaign has moms in its cross-hairs. “It’s YoCrunch Time,” designed primarily by Fathom Communications, now the yogurt-maker’s lead agency, aims to connect with moms via digital and social-centric initiatives, including coupon incentives linked to online games, a revamped Facebook page and a Twitter feed regularly updated with snack tips and information about promotions and giveaways.

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