YoCrunch Launches "Mom-to-Mom" Network
YoCrunch’s first integrated marketing campaign has moms in its cross-hairs. “It’s YoCrunch Time,” designed primarily by Fathom Communications, now the yogurt-maker’s lead agency, aims to connect with moms via digital and social-centric initiatives, including coupon incentives linked to online games, a revamped Facebook page and a Twitter feed regularly updated with snack tips and information about promotions and giveaways.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...