Yesmail.com to Lay Off 14 Percent of Work Force

Share this article:
E-mail marketer yesmail.com, Chicago, will lay off 24 employees, or 14 percent of its work force, because of a "downturn in current market conditions," the company said yesterday.


Chris Clemmensen, yesmail.com's vice president of marketing, said the company's direct sales force will be the hardest hit. No other layoffs are planned, he said.


Yesmail.com, like ad targeting network Engage Inc., is owned by Internet incubator CMGI Inc., one of the companies hardest hit by the slowdown in online ad spending.


Yesmail was founded in 1995 as WebPromote and in April 1999 changed its name to yesmail.com. It became an operating company of CMGI in March last year.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.