YesMail Upgrades First Advantage E-Mail Service
YesMail yesterday said its First Advantage service is the first impression new members receive after they opt in to specific categories in the YesMail Network. When a marketer buys an interest category, that marketer's message will automatically mail to all new members who opt in. Interest categories are available for purchase by month in 50,000-name increments, the company said.
The upgrade to the First Advantage service allows marketers to reach members who sign up for new interest categories, modify their personal or business demographics and geographic information.