Yesmail Updates E-Mail Application

Share this article:
E-mail marketing services provider Yesmail Inc. yesterday announced YesConnect 5.0, an updated version of its Web-based e-mail marketing platform.


The new version of the application adds two main functions, the Chicago firm said. The first, Precision Personalization, automates the linking of marketing messages to customer profiles. The second, Enterprise Access Control, allows a multi-brand or multi-division company to consolidate its view of its customers.


Additional functions of YesConnect include After Click Tracking, survey capabilities and segmentation tools.


In other Yesmail news, the firm announced a series of free online seminars on e-mail appending. Topics include best practices for appending, privacy, permission, communications and partnering. The 45-minute Webinars have multiple dates scheduled through Nov. 21. More information can be obtained at www.yesmail.com.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.