Yesmail Updates E-Mail Application

Share this article:
E-mail marketing services provider Yesmail Inc. yesterday announced YesConnect 5.0, an updated version of its Web-based e-mail marketing platform.


The new version of the application adds two main functions, the Chicago firm said. The first, Precision Personalization, automates the linking of marketing messages to customer profiles. The second, Enterprise Access Control, allows a multi-brand or multi-division company to consolidate its view of its customers.


Additional functions of YesConnect include After Click Tracking, survey capabilities and segmentation tools.


In other Yesmail news, the firm announced a series of free online seminars on e-mail appending. Topics include best practices for appending, privacy, permission, communications and partnering. The 45-minute Webinars have multiple dates scheduled through Nov. 21. More information can be obtained at www.yesmail.com.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.

This Earth Day, SodaStream Takes People to 'The Secret Continent'

This Earth Day, SodaStream Takes People to 'The ...

The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.