YesMail To Acquire Netcentives

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YesMail yesterday announced it will acquire the assets of Post Communications, loyalty firm Netcentives' e-mail marketing group subsidiary.


The acquisition is part of YesMail's shift in focus from providing e-mail prospecting services to providing customer retention and acquisition services. The company began this shift in August.


The deal adds 20 new clients to YesMail's customer base, according to YesMail, including Hewlett Packard, 3Com, Wegman's Food Markets and Countrywide Home Loans.


The deal is expected to close in early December. Financial terms were not disclosed.


YesMail said it intends to extend job offers to the bulk of Post's 75 employees, most of which are located in Post's San Francisco, CA office.


YesMail also said it also has no plans to move Post's offices.


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