YesMail, RadicalMail Enter Messaging Pact

Share this article:
E-mail marketing firm YesMail Inc., Vernon Hills, IL, struck an agreement this week with e-mail multimedia firm RadicalMail Inc. that will allow YesMail to combine audio and video messaging with instant-transaction ability.


A service YesMail obtained through the contract is voice and video messaging that can be carried out without a Web browser. Also unnecessary will be the ability to download or install executable files, or to have media players or plug-ins reinstalled.


Also exchanged in the agreement was RadicalMail's service that will allow YesMail marketers to instantly buy products and services within an e-mail message. How much RadicalMail, Marina Del Rey, CA, is charging for these services was not disclosed.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.