Yesmail Partners on CAN-SPAM WebcastInfoUSA, Omaha, NE, announced yesterday that its Yesmail e-mail marketing division partnered with Web marketing firm Accela Communications to create a Webcast on the CAN-SPAM Act of 2003, which took effect Jan. 1.
The Webcast covers these topics:
· CAN-SPAM's effect on e-mail marketing and compliance issues.
· How the CAN-SPAM law pre-empts state laws.
· Implications of the legislation on acquisition, retention, affiliate and co-branded e-mail marketing.
· Best practices for e-mail marketers.
The program was presented and co-authored by Jennifer Archie, a partner in the Washington, DC, office of Latham & Watkins LLP; and Steve Koenig, Yesmail's vice president of client services.
The Webcast is available for free on-demand at www.accelacomm.com/jlp/acipr/1/10001343/.