YesMail Debuts SmartStart E-mail Retention Program

Share this article:
E-mail marketing services provider YesMail this week began offering SmartStart, a 90-day program that lets companies "test drive" its e-mail retention marketing services.


The service is YesMail's way of introducing new customers to its five-step retention program.


"We've packaged up our methodology and approach to e-mail marketing," said Stephanie Walsey, YesMail's director of marketing. "After 90 days we evaluate the results and make recommendations."


The company said that under the SmartStart program, an account team works closely with the client to evaluate its current marketing initiatives and map it to an outbound e-mail strategy. The program consists of five steps that analyze the clients' goals and market and develops an e-mail marketing strategy. After 90 days, the client will have "a roadmap" to integrate e-mail marketing into their day-to-day business. The initial strategy is evaluated and refined if necessary.


Walsey said YesMail received a lot of inquiries about the program at last month's Direct Marketing Association conference. She would not say which companies have signed up for the program.


"We provide a very robust process for developing and executing e-mail retention marketing," she said. "The SmartStart program gives new clients a little more confidence in e-mail marketing."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.