Yesmail becomes Sender Score partner

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E-mail provider Yesmail, an InfoGroup company, has announced a partnership with Return Path to become a referral partner for its Sender Score Certification program, which whitelists e-mail addresses and improves inbox delivery rates.

"By joining our network of Sender Score Certified Partners, Yesmail is enabling all of its customers to achieve the best sending rates possible and with an overall cost savings," said Ken Takahashi, VP of global channels at Return Path.

The Sender Score program provides data on client mailings such as bounce rates, spamtrap hits, DNSBL listings, functionality of e-mail authentication, role accounts and complaint rates.

Jason Warnock, director of deliverability at Yesmail, said in a statement that Return Path's program “is mutually beneficial for both e-mail marketers and customers providing high-quality, filtered e-mail that aggressively targets spam and at the same time does not filter out desired messages."

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