Yesmail B2B Network Debuts

Share this article:
Yesmail has launched its new B2B Network of more than 8 million opt-in e-mail addresses in the business-to-business sector, the company said yesterday.


Though Yesmail has always sold third-party business-to-business lists, the new database marks the first time it has created its own BTB file from its network of more than 150 Web sites.


"We've seen huge demand for business data, and I think what the business marketers are finding is it's very difficult to find good sources of b-to-b data, particularly sources that are targetable," said Dave Linhardt, senior vice president of data services at Yesmail, Chicago.


Unlike some e-mail files, the Yesmail B2B Network offers marketers demographic selects such as industry codes, company revenue, number of employees, job title, location, education and purchasing authority.


Base price on the file is $240/M. Contact Yesmail for more information about a 50 percent off promotion on orders of at least 50,000 names.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.