YesMail Adds Video to E-Mail

Share this article:
YesMail said it has chosen the video e-mail software EyeMail from EyeWonder, a developer of instant streaming video technologies for Internet and wireless devices.


EyeWonder's video technology will let YesMail create an interactive experience for consumers, the two companies said.


EyeMail, which is powered by the Java-based Eyeris technology, delivers streaming video and audio seamlessly within an e-mail. When opened by the recipient, the video and audio appear within the body of the e-mail. E-mails will contain embedded links allowing for interaction and conversion within the e-mail, along with the ability to pass the e-mail to a friend.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.