YellowPages.com Advertisers Now on Yahoo Local

Share this article:
Advertisers on online directory YellowPages.com can have their ads distributed across Yahoo Local and Yahoo Yellow Pages as part of the two companies' new agreement.


YellowPages.com, Pasadena, CA, a joint venture between AT&T Inc. and BellSouth Corp., said last week that "select" advertisers that buy a YellowPages.com ad package will be distributed across Yahoo Local and Yahoo Yellow Pages as sponsored search results.


"Yahoo's large and loyal user base, as well as a strong brand ... brings significant value and benefit to YellowPages.com advertisers," YellowPages.com president/CEO Charles Stubbs said in a statement.


YellowPages.com also has distribution agreements with AOL Yellow Pages and Switchboard.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.