YellowPages Relaunches Site, Local Search

Share this article:
YellowPages.com is relaunching its site to provide more relevant local search results and will promote the new features with a multimedia campaign in January.


AT&T and BellSouth announced the revamped YellowPages site late last week. The two companies created the joint venture and acquired YellowPages.com in November 2004 to unify SBC's SMARTpages.com and BellSouth's RealPages.com.


Along with the relaunch, YellowPages unveiled its new logo, which replaces the "A" in YellowPages.com with the well-known "walking fingers" icon. It will start a multimedia ad campaign to promote the site in January.


Though YellowPages.com is the most recognized URL in local search, according to a statement from the company, it wants to deliver "deeper and relevant local advertising content." Now, users can refine search results by sorting by business category, business name, products and services. A click-to-call feature lets consumers initiate direct calls to selected businesses.


Search results include links to Web sites, maps, driving directions and coupons. In addition, advertiser content becomes searchable text, allowing consumers more ways to get relevant results.


Visitors also can save the results to My YellowPages, a personal favorites list.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.