YellowBrick Solutions, StrategicOne Partner

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YellowBrick Solutions, Research Triangle Park, NC, and StrategicOne, Kansas City, MO, formed a partnership to deliver end-to-end marketing automation services and software, the companies said yesterday.


The joint solution uses YellowBrick's marketing automation software and StrategicOne's CRM services to cover data readiness and analysis, campaign planning and execution, tracking and reporting and software deployment and management.


Along with receiving strategic consulting and technical implementation support, customers have the chance to outsource their application hosting, further reducing investment and resource requirements of marketing automation deployments.


The two companies will jointly market and sell this solution.


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