YellowBrick Solutions, StrategicOne Partner

Share this article:
YellowBrick Solutions, Research Triangle Park, NC, and StrategicOne, Kansas City, MO, formed a partnership to deliver end-to-end marketing automation services and software, the companies said yesterday.


The joint solution uses YellowBrick's marketing automation software and StrategicOne's CRM services to cover data readiness and analysis, campaign planning and execution, tracking and reporting and software deployment and management.


Along with receiving strategic consulting and technical implementation support, customers have the chance to outsource their application hosting, further reducing investment and resource requirements of marketing automation deployments.


The two companies will jointly market and sell this solution.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.