Yellow Pages Publishers Names Tierney

Share this article:
The Yellow Pages Publishers Association, Berkeley Heights, NJ, has named Tierney Communications to handle its national marketing communications.


Philadelphia-based Tierney will create a campaign that includes advertising, public relations, direct marketing, interactive and media planning and buying.


It will highlight the strength of the Yellow Pages product and address challenges faced by the various publishers. The aim is to boost national advertising in the Yellow Pages in print and online.


Tierney is part of Interpublic Group of Companies Inc.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.