Yellow Pages Ad Revenue Up 2.8 Percent in 2001

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Advertising in the domestic Yellow Pages touched $13.6 billion in 2001, up 2.8 percent from $13.2 billion the year before, according to the Yellow Pages Publishers Association's research unit.


While the numbers are slightly off from forecasts made in early 2001, it does show that Yellow Pages still grew while other media took big hits.


Growth this year is projected to be in the range of 3.6 percent to 3.8 percent, the Berkeley Heights, NJ-based association said.


"We are cautiously optimistic about these numbers in that, year-over-year, Yellow Pages media have maintained consistent growth during economic cycles in which other media have been affected significantly," John A. Greco Jr., president and CEO of the Yellow Pages Publishers Association, said yesterday.


Data for the Yellow Pages ad spend last year was aggregated by including local and national spending in more than 6,000 Yellow Pages directories published in the United States.


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