Yellow Book Acquires Search Firm
Click Forward Marketing, Coral Gables, FL, will let Yellow Book deliver "low-cost leads to advertisers by placing their ads efficiently across the Internet," according to a statement from Yellow Book.
Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...
Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.
The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.