Yellow Book Acquires Search Firm
Click Forward Marketing, Coral Gables, FL, will let Yellow Book deliver "low-cost leads to advertisers by placing their ads efficiently across the Internet," according to a statement from Yellow Book.
Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.
The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.
The addition of one of the industry's top video ad platforms makes it a key player in the video space, says Yahoo.