Yellow Book Acquires Search Firm
Click Forward Marketing, Coral Gables, FL, will let Yellow Book deliver "low-cost leads to advertisers by placing their ads efficiently across the Internet," according to a statement from Yellow Book.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...
The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.
The motor corporation revs up its interaction with car lovers and gamers not through showrooms, but in living rooms.
Though an effective engagement medium, digital media may not be a marketers' best option for building a brand image, and ultimately, influencing buyers.