Yankelovich Updates MindBase

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Marketing services provider Yankelovich Partners, Chapel Hill, NC, unveiled an updated version yesterday of its database tool, MindBase, which links consumer attitudes and motivations to specific names and addresses in marketing databases.


Yankelovich said MindBase, introduced in 2000, has been augmented for direct marketers to make marketing more precise and targeted. New MindBase segments include: I am Expressive; I am Driven; I am At Capacity; I am Rock Steady; I am Down to Earth; I am Sophisticated; I Measure Twice; and I am Devoted.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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