Yankelovich Updates MindBase

Share this article:
Marketing services provider Yankelovich Partners, Chapel Hill, NC, unveiled an updated version yesterday of its database tool, MindBase, which links consumer attitudes and motivations to specific names and addresses in marketing databases.


Yankelovich said MindBase, introduced in 2000, has been augmented for direct marketers to make marketing more precise and targeted. New MindBase segments include: I am Expressive; I am Driven; I am At Capacity; I am Rock Steady; I am Down to Earth; I am Sophisticated; I Measure Twice; and I am Devoted.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.