Yankelovich, Unica Partner on CRM

Share this article:
Yankelovich Partners, Norwalk, CT, a strategic market research and database marketing firm, and Unica Technologies, Lincoln, MA, this week announced a strategic partnership to offer one-stop database marketing services. The two will work together to develop and implement client-centered Customer Relationship Management automation tools for analytical modeling, data mining and campaign management.


Using Unica's software technology, Yankelovich will supply strategic consulting, market research, analytic modeling analysis, database developments and implementation, and systems integration consulting services.


Unica also announced this month the integration of the Acxiom Data Network within Unica's marketing automation products. According to Unica, the combination of the two technologies will allow businesses to enhance existing Customer Relationships Management strategies as well as implement new ones.


Unica has also announced that it is releasing a new version of its Model 1 data mining application. New enhancements include: new ways to interactively control the model building; the ability to generate SAS code; new options for controlling client-server operations; an added security level; and several additional example data sets.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.