Yankelovich Starts Y*Lists

Yankelovich Inc., Chapel Hill, NC, said yesterday that it launched Y*Lists, a series of mailing lists incorporating the marketing services company's attitudinal behavior data.

The 60 initial Y*Lists offerings were built using data from the Yankelovich MONITOR, syndicated consumer research of attitudes, values and motivations.

Y*Lists files include Wall Street Boomers, 8.7 million savvy investors; What's Next Questors, 244,100 individuals looking for the next big trend; and Rug Rats & Riches, 48,600 consumers with high incomes and children younger than 10.

Yankelovich said it will release many more Y*Lists files this year including industry-specific lists.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions