Yankelovich Names Mike Hail CEO

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Marketing consultancy Yankelovich Partners appointed Mike Hail CEO yesterday.


Hail has worked for more than 20 years in direct marketing and information services consulting, including as CEO of KnowledgeBase Marketing and as chief operating officer at Equifax Marketing Services. He also has experience in sales lead generation for financial services businesses and in mail-order programs for electronic products and publications.


"Looking ahead," company president J. Walker Smith said, "[Hail] will focus on our growth and operations, particularly in the acquisitions area, while I will direct my attention to a variety of strategic initiatives."


Yankelovich is based in Chapel Hill, NC.


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