Yankelovich Debuts Analysis Tool for Catalogers

Share this article:
CHICAGO -- Consumer research and targeting consultancy Yankelovich, Inc., Chapel Hill, NC, launched MindBase Catalog yesterday at the Direct Marketing Association's 19th Annual Catalog Conference & Exhibition here at McCormick Place.


Mindbase is designed to improve the performance of consumer catalogs by aligning targeting and copy with the attitudes that drive consumer purchase behavior.


MindBase Catalog addresses issues such as defining ideal customers for different catalog versions, identifying the most responsive and profitable customers, determining where product purchase relates to attitudes, or guiding messaging and creative to resonate more strongly with target consumer motivators.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches