Yankee Candle Shines at Millard

Share this article:
Millard Group Inc. said Friday that it was awarded list management of the new-to-market Yankee Candle buyer file.


The Yankee Candle list has 172,100 last-12-month catalog, Internet and retail buyers of candles, candle accessories and gift items. The file is 79 percent female with an average purchase of $45.


Selections include recency, dollar, gender and geography. The base price is $90/M. Millard suggests this file for offers such as gifts, general merchandise, home decor, books and magazines.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions