Yankee Candle Shines at Millard

Share this article:
Millard Group Inc. said Friday that it was awarded list management of the new-to-market Yankee Candle buyer file.


The Yankee Candle list has 172,100 last-12-month catalog, Internet and retail buyers of candles, candle accessories and gift items. The file is 79 percent female with an average purchase of $45.


Selections include recency, dollar, gender and geography. The base price is $90/M. Millard suggests this file for offers such as gifts, general merchandise, home decor, books and magazines.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.