Yahoo's Sponsored Search Now Available on Mobile Web

Share this article:

Yahoo's sponsored search results will now be available on the company's Mobile Web service in the United States and Britain.

Yahoo's Web search results on Mobile Web services will include sponsored search results from a select group of advertisers. Consumers will be able to click on the sponsored search results to go to the advertiser's mobile Web site or a landing page to get more information about the advertiser's offerings, including the ability to call the advertiser.

"This beta launch further extends the reach of Yahoo-sponsored search products and services to the mobile environment, enabling advertisers to reach consumers on their mobile devices across major mobile operators in both countries," said Nicole Leverich, spokesperson for Yahoo.

Today's average consumer has multiple devices that they use to connect to the Internet. This new beta service is a way for advertisers to reach the ever-growing base of consumers who are looking for products and services via their mobile phones.

The beta service will be accessible on the majority of mobile phones available today since it is in Yahoo's Mobile Web service that is browser based.

"This is an opportunity to make it easy for consumers to access Internet services on the go and to reach the millions of consumers worldwide that might not own or have access to a PC," Ms. Leverich said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.