Yahoo

News Byte: Yahoo Debuts Mobile Search and Native Ad Platform

News Byte: Yahoo Debuts Mobile Search and Native Ad Platform

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Yahoo Gemini aims to improve native advertising across Yahoo's network.

Bing: the mean girl of the search engine world

Bing: the mean girl of the search engine world

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In the world of search engine cliques, Google is queen bee wile Bing falls short as a wannabe.

Going against Google: Microsoft and Yahoo rebrand Alliance

Going against Google: Microsoft and Yahoo rebrand Alliance

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Microsoft rebranded its search alliance with Yahoo, formed in 2010, as the Yahoo Bing Network.

Yahoo appoints Lockerz CEO as new CMO

Yahoo appoints Lockerz CEO as new CMO

Yahoo has named Kathy Savitt, the founder of social commerce startup Lockerz, as its CMO.

Lessons to learn from Yahoo's "Resumegate"

Lessons to learn from Yahoo's "Resumegate"

Time sheets and taxes are not my department, but resumes are.

Microsoft buys 800+ AOL patents for $1 billion

Microsoft buys 800+ AOL patents for $1 billion

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AOL's shares shot up roughly 37% following reports on April 9 that the ink is drying on a deal to sell Microsoft Corp. more than 800 patents for $1.056 billion, AOL confirmed to Direct Marketing News.

White House unveils "Consumer Privacy Bill of Rights"

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The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.

Study: U.S. search spend up 14%

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U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.

Yahoo can buy itself back into the display market

Yahoo can buy itself back into the display market

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I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.

Former PayPal president named Yahoo CEO

Former PayPal president named Yahoo CEO

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Yahoo has named PayPal president Scott Thompson its CEO, effective Jan. 9, according to a company statement. Thompson will replace Carol Bartz, who was ousted in September. Tim Morse, who has been leading Yahoo in the interim, will return to his position as CFO.

Online publishers squeeze out middlemen

Online publishers squeeze out middlemen

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Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms.

Yahoo CMO to depart

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Yahoo CMO and EVP Elisa Steele will be leaving the company on Dec. 9, a Yahoo spokesperson confirmed via email.

Yahoo to limit DSP access to inventory

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Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1.

Yahoo to acquire Interclick for $270 million

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Yahoo agreed to acquire advertising technology firm Interclick for $270 million, the company said on Nov. 1. The acquisition is expected to close by early 2012.

Yahoo search revenue continues downward spiral

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Yahoo's search advertising revenue plummeted to $467 million for the third quarter, a 44% drop compared to the prior year, the company said on Oct. 18. Yahoo's search revenue has experienced double-digit declines for the past four quarters.

AOL, Microsoft, Yahoo to share display ad inventory

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AOL, Microsoft Corp. and Yahoo have agreed to share unsold display ad inventory, according to numerous news reports.

Bartz ousted from Yahoo CEO role

Bartz ousted from Yahoo CEO role

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Yahoo removed Carol Bartz from her role as CEO on September 6. Yahoo CFO Tim Morse will serve as interim CEO. Yahoo's quarterly search-advertising revenue has experienced double-digit drops in each of the last three quarters, plummeting 45% year-over-year to $466.7 million during Q2.

Gannett to expand Yahoo partnership to all 19 broadcast markets

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Gannett Co. will expand its display advertising partnership with Yahoo to all of its broadcasting division's 19 markets by the first week of next February.

Microsoft online ad revenue jumps by $100M in Q4

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Microsoft's revenue from search and display advertising spiked by 20%, an increase of $100 million, to $597 million in its fiscal fourth quarter. Online advertising revenue in Microsoft's 2011 fiscal year, which ended June 30, grew by 19% year-over-year to $2.3 billion.

Yahoo search revenue tumbles again

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Yahoo's second-quarter search advertising revenue dropped 45% year-over-year to $466.7 million, continuing the double-digit declines the company has seen in the category in the past two quarters. Yahoo's display advertising revenue ticked up 2% year-over-year to $523.5 million.

Digital ads need to get more creative to win market share: Yahoo EVP

Digital ads need to get more creative to win market share: Yahoo EVP

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Digital marketers should prioritize creative content in order to take a greater portion of ad spending from TV, said Ross Levinsohn, Yahoo's EVP of the Americas, at the Interactive Advertising Bureau's "Future of Display" event in New York.

Updated Yahoo Mail to scan messages for ad targeting

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An updated version of Yahoo Mail will enable the company to scan consumers' emails to deliver targeted advertisements, the company said May 24. The update will roll out to Yahoo Mail users "in a matter of weeks" with the targeted advertising implemented "in the coming months," said David McDowell, senior director of product management at Yahoo Mail.

Yahoo debuts targeted video display ads

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Yahoo enhanced its Smart Ads units on May 12 to include videos that can target consumers based on information such as location, age, gender and online behavior. The company has also begun allowing advertisers to run Smart Ads on its home page. Yahoo is partnering with online video advertising company Mixpo on the Smart Ads for Video units.

Does Yahoo need to check in to TV? Kinda, maybe, sure

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Yahoo has snatched up TV check-in service IntoNow for an undisclosed sum, the company said on April 25. The service, similar to song identification app SoundHound, lets consumers tag televised audio content with their mobile phones and tell friends what they're watching via Facebook or Twitter. Yahoo said IntoNow will boost the company's video programming and social media offerings.

Microsoft turns to operations lead to run ad sales

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Microsoft has named Frank Holland corporate VP of its advertising and online division, the company said April 22. As Microsoft's top ad sales executive, Holland will be responsible for working with all of the company's advertising customers and partners.

Yahoo Q1 search ad revenue plummets 46%

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Yahoo's search advertising revenue declined 46% year-over-year to $455 million in the first quarter of 2011. However, display ad revenue generated $523 million in the quarter, growing 6% compared with Q1 2010. The company reported $1.2 billion in overall Q1 revenue on April 19, a 24% decrease compared with Q1 2010.

US search marketing spending to grow 15% in 2011: study

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US search marketing spending will grow 15% this year, according to a study released April 11 by digital marketing firm Efficient Frontier.

Yahoo cuts 600 jobs

Yahoo reportedly laid off nearly 5% of its workforce on December 14. The cuts affected 600 employees, most working in the US products unit that Yahoo recently put under the supervision of Blake Irving, chief product officer.

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