Yahoo Gemini aims to improve native advertising across Yahoo's network.
In the world of search engine cliques, Google is queen bee wile Bing falls short as a wannabe.
Microsoft rebranded its search alliance with Yahoo, formed in 2010, as the Yahoo Bing Network.
Yahoo has named Kathy Savitt, the founder of social commerce startup Lockerz, as its CMO.
Time sheets and taxes are not my department, but resumes are.
AOL's shares shot up roughly 37% following reports on April 9 that the ink is drying on a deal to sell Microsoft Corp. more than 800 patents for $1.056 billion, AOL confirmed to Direct Marketing News.
The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.
U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.
I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.
Yahoo has named PayPal president Scott Thompson its CEO, effective Jan. 9, according to a company statement. Thompson will replace Carol Bartz, who was ousted in September. Tim Morse, who has been leading Yahoo in the interim, will return to his position as CFO.
Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms.
Yahoo CMO and EVP Elisa Steele will be leaving the company on Dec. 9, a Yahoo spokesperson confirmed via email.
Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1.
Yahoo agreed to acquire advertising technology firm Interclick for $270 million, the company said on Nov. 1. The acquisition is expected to close by early 2012.
Yahoo's search advertising revenue plummeted to $467 million for the third quarter, a 44% drop compared to the prior year, the company said on Oct. 18. Yahoo's search revenue has experienced double-digit declines for the past four quarters.
AOL, Microsoft Corp. and Yahoo have agreed to share unsold display ad inventory, according to numerous news reports.
Yahoo removed Carol Bartz from her role as CEO on September 6. Yahoo CFO Tim Morse will serve as interim CEO. Yahoo's quarterly search-advertising revenue has experienced double-digit drops in each of the last three quarters, plummeting 45% year-over-year to $466.7 million during Q2.
Gannett Co. will expand its display advertising partnership with Yahoo to all of its broadcasting division's 19 markets by the first week of next February.
Microsoft's revenue from search and display advertising spiked by 20%, an increase of $100 million, to $597 million in its fiscal fourth quarter. Online advertising revenue in Microsoft's 2011 fiscal year, which ended June 30, grew by 19% year-over-year to $2.3 billion.
Yahoo's second-quarter search advertising revenue dropped 45% year-over-year to $466.7 million, continuing the double-digit declines the company has seen in the category in the past two quarters. Yahoo's display advertising revenue ticked up 2% year-over-year to $523.5 million.
Digital marketers should prioritize creative content in order to take a greater portion of ad spending from TV, said Ross Levinsohn, Yahoo's EVP of the Americas, at the Interactive Advertising Bureau's "Future of Display" event in New York.
An updated version of Yahoo Mail will enable the company to scan consumers' emails to deliver targeted advertisements, the company said May 24. The update will roll out to Yahoo Mail users "in a matter of weeks" with the targeted advertising implemented "in the coming months," said David McDowell, senior director of product management at Yahoo Mail.
Yahoo enhanced its Smart Ads units on May 12 to include videos that can target consumers based on information such as location, age, gender and online behavior. The company has also begun allowing advertisers to run Smart Ads on its home page. Yahoo is partnering with online video advertising company Mixpo on the Smart Ads for Video units.
Yahoo has snatched up TV check-in service IntoNow for an undisclosed sum, the company said on April 25. The service, similar to song identification app SoundHound, lets consumers tag televised audio content with their mobile phones and tell friends what they're watching via Facebook or Twitter. Yahoo said IntoNow will boost the company's video programming and social media offerings.
Microsoft has named Frank Holland corporate VP of its advertising and online division, the company said April 22. As Microsoft's top ad sales executive, Holland will be responsible for working with all of the company's advertising customers and partners.
Yahoo's search advertising revenue declined 46% year-over-year to $455 million in the first quarter of 2011. However, display ad revenue generated $523 million in the quarter, growing 6% compared with Q1 2010. The company reported $1.2 billion in overall Q1 revenue on April 19, a 24% decrease compared with Q1 2010.
US search marketing spending will grow 15% this year, according to a study released April 11 by digital marketing firm Efficient Frontier.
Yahoo reportedly laid off nearly 5% of its workforce on December 14. The cuts affected 600 employees, most working in the US products unit that Yahoo recently put under the supervision of Blake Irving, chief product officer.
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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...