Yahoo Yodels Offline About New Services

Share this article:

Yahoo has begun an integrated marketing campaign highlighting its home page and other new services, such as the new Yahoo Mail beta and Yahoo Answers.

The consumer-geared effort encompasses television, radio, cinema and online ads depicting life with and without the benefits of Yahoo's Internet services. The campaign included a Dunkin' Donuts coffee giveaway Sept. 22, as visitors to Yahoo.com could download and print a coupon.

"The ads are an irreverent and playful look at life with and without Yahoo and the pitfalls of daily life ranging from weeds in the garden to a bully at school," said Nick Chavez, marketing director of advertising and media at Yahoo, Sunnyvale, CA.

Yahoo produced the campaign in partnership with Soho Square and OgilvyOne Worldwide. The TV ads debuted during the season premieres of "My Name Is Earl" and "Grey's Anatomy."

Ads also will run on radio, in cinemas and online over the coming months. The commercials include the question "Do You Yahoo?" with the notorious Yahoo yodel.

The new ads examine life's difficult moments. Each spot illustrates a bad scenario with a person who doesn't use Yahoo, then shows how the scenario would have been easier had Yahoo been used.

This is Yahoo's biggest campaign in nearly two years. It aims to celebrate with the 500 million Yahoo users worldwide.

"We've been busy working on a number of new things at Yahoo, and we thought this was a good time to share that momentum with the world," Mr. Chavez said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.