Yahoo Tests Personal Search

Share this article:
Yahoo became the latest search engine to try its hand at personalized search, unveiling tools Tuesday that let searchers save and edit search results.


My Yahoo Search, still in test mode, lets searchers save results with notes that then can be searched. It also lets users block certain results in an effort to reduce so-called search spam of irrelevant results that appear in search indexes. And it includes the ability to categorize saved searches and share them via e-mail or syndication technology.


The personalized search tools take a similar tack as Ask Jeeves, which this month added a My Jeeves feature that lets users save and search Internet sites. Google has tested a personalized search feature, and Amazon has introduced a personalized search engine, A9.com.


My Yahoo Search requires users to log in using their Yahoo identification and password. Each search result includes the ability to save, save with a note, share or block.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.