Yahoo Tests Personal Search

Share this article:
Yahoo became the latest search engine to try its hand at personalized search, unveiling tools Tuesday that let searchers save and edit search results.


My Yahoo Search, still in test mode, lets searchers save results with notes that then can be searched. It also lets users block certain results in an effort to reduce so-called search spam of irrelevant results that appear in search indexes. And it includes the ability to categorize saved searches and share them via e-mail or syndication technology.


The personalized search tools take a similar tack as Ask Jeeves, which this month added a My Jeeves feature that lets users save and search Internet sites. Google has tested a personalized search feature, and Amazon has introduced a personalized search engine, A9.com.


My Yahoo Search requires users to log in using their Yahoo identification and password. Each search result includes the ability to save, save with a note, share or block.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings