Yahoo takes on YouTube with new video offer

Share this article:
After a couple of false starts, Yahoo is taking its next step into online video by creating new original programming for the Web. Yahoo had a difficulty in its past endeavors with online video because TV was too steep a competitor, but this new content is aimed at being Web-centric. The Internet giant's executives have found that this strategy will make it sustainable by not competing with TV.

http://video.yahoo.com/

http://www.nytimes.com/2009/03/16/technology/internet/16yahoo.html?_r=1
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...