Yahoo Spends $5.8B to Buy

Share this article:
Yahoo Inc., Santa Clara, CA, agreed yesterday to buy Inc. in a move the Internet portal hopes will improve its distribution and multimedia abilities and give it more services for advertisers. Based on Yahoo's trading range late last week, the all-stock deal values at about $5.8 billion., Dallas, sends streaming audio and video over the Internet and sells multimedia promotions to advertisers. Yahoo hopes its acquisition of the company's digital distribution network will improve its own marketing programs. With 31 million unique visitors monthly, Yahoo controls one of the Internet's farthest reaching set of properties, second only to America Online Inc.'s AOL Network. delivers Net programs for BBC World Service, A.H. Belo Corp., CNN Audioselect, Major League Baseball and the National Hockey League, among others. Yahoo expects the acquisition to close in the third quarter of this year. The company said it anticipates recording a one-time charge related to the purchase but did not disclose how large it expects the charge to be. stockholders will receive about three-quarters of a Yahoo share for each share they currently hold. The companies did not disclose how, if at all, the merger will affect their respective employee bases.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.